| Viet
Nam ranks 10th on global tourism ‘brand’ list
(21-02-2006)
HA
NOI —Viet Nam earned 10th place on two lists ranking the global
tourism industry.
The
nation made the list of most improved countries and fastest
developing markets for travel and tourism, according to the
Future Brand Firm.
The
list accompanies an annual report which makes a three-tiered
analysis of statistics, a global qualitative survey and expert
opinions of international travel professionals. The report examined
the trends, travel motivations, and challenges and opportunities
within the travel and tourism sector, the world’s second largest
industry.
The
firm also ranked countries according to a variety of other measures
such as art, culture, history, and conference facilities and
business travel.
Italy,
Australia and the US led the global country brand list in the
travel and tourism sector, considered the survey’s most important
indicator.
According
to Jean-Louis Dumeu, chairman and chief executive officer of
Future Brand Firm, the report would promote dialogue, raise
questions and encourage countries to take new looks at themselves.
The
strong country brand will offer nations a competitive advantage
and help build long-term opportunity for business, tourism,
exports and investment, added Dumeu.
Future
Brand is a leading strategic brand development firm operating
out of 21 offices in 17 countries around the world.
Last
year, Ha Noi ranked fifth on the list of best tourist cities
in Asia as selected by the prestigious US magazine Travel &
Leisure. In 2005, Ha Noi earned more than VND11 trillion (US$692
million) from tourism. It welcomed more than 1.1 million foreign
visitors, accounting for 32.16 per cent of total foreign visitors
to Viet Nam, and more than 4.3 million domestic visitors. —
VNS
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